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Shopify Having a good looking, professional and inviting storefront is the first step to welcoming your prospective customers so this can increase your chances of making a sale. This is really important! It doesn’t matter if you have the best product in the world, if your store looks mediocre at best, people just won’t pay the attention that you deserve.

Shopify Themes

Shopify’s themes are very impressive and updated. They look professional and inviting.

Shopify uses independent professional designers to create these themes, so the designs are always fresh and modern – they can make your store look credible and welcoming.

We really like the idea of Shopify leveraging off independent designers to create themes, as these designers bring so many different ideas of what works today and what doesn’t into their themes. This will ultimately benefit you.

The drawback is that while some themes are free, some will also be paid. If you want to use a premium theme, the cost will range from $80 to $180. While this may sound pricey at first, just keep in mind that it is a 1-time investment (no recurring monthly payments), and in our view, it is a worthy investment to make your store look good. It can help your visitors stay longer in your store to browse around, which is the first step in improving your chances of making sales.

Shopify Apps

Once your business is growing, Shopify have their own App store to help you get more advanced tools to “extend” the functionality of your e-commerce shop.

In addition to providing you with more marketing promotion tools, these Apps can also help you manage and automate administrative tasks such as inventory management, fulfillment, shipping, customer service, bookkeeping, etc.

The best part in our view, is that these Apps can automate a lot of mundane day-to-day tasks that you have to do when running your store. This frees up a lot of time so you can focus on other important aspects of your business.

These advanced tools will really help take your business to the next level, but you do have to make a financial commitment to using them, since they are not included as part of the basic Shopify package.

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